Our firm

IFA Direct is a trading name of Credenda. Credenda is a firm that is directly regulated by the Financial Conduct Authority (FCA).

Credenda has been an IFA firm since its formation in 1986. Direct regulation means that we are responsible ourselves for our actions rather than part of a large operation with others managing the various aspects of how we work.

We are a small business but with clients in all parts of the country, some of whom we have never met.

We do have a service relationship with the Tenet group, who are one of the largest IFA businesses in the country. This means that we get from them a number of services which either help us work for you, or directly benefit you.