01483715823 info@ifadirect.co.uk

Our firm

A hand on the wheel


IFA Direct is a trading name of Credenda. Credenda is a firm that is directly regulated by the Financial Conduct Authority (FCA).

Credenda has been an IFA firm since its formation in 1986. Direct regulation means that we are responsible ourselves for our actions rather than part of a large operation with others managing the various aspects of how we work.

We are a small business but with clients in all parts of the country, some of whom we have never met.

We do have a service relationship with the Tenet group, who are one of the largest IFA businesses in the country. This means that we get from them a number of services which either help us work for you, or directly benefit you. 


IFA Direct is a trading name of Credenda Ltd. Credenda Ltd is an Appointed Representative of Credenda which is authorised and regulated by the Financial Conduct Authority. Financial Services Register No: 181769 http://www.fca.org.uk/register.

IFA Direct Registered Address: 20 Vicarage Road, Woking, GU22 9BH. Registered in England, No. 2047680 .

Neither IFA Direct nor its representatives can be held responsible for the accuracy of the contents/information contained within the linked site(s) accessible from this page.

The Financial Conduct Authority does not regulate National Savings or some forms of mortgage, tax planning, taxation and trust advice, offshore investments or school fees planning.

The Financial Ombudsman Service (FOS) is an agency for arbitrating on unresolved complaints between regulated firms and their clients. Full details of the FOS can be found on its website at www.financial-ombudsman.org.uk

The information contained within this site is subject to the UK regulatory regime and is therefore targeted primarily at consumers based in the UK.

Please read our Privacy Statement before completing any enquiry form or before sending an email to us.