If you own your own company instead of paying the normal price for life insurance you can do it through the business at between a third and half the net cost of doing it yourself. You can even offer this to individual employees if you wish. But you must be a limited company, it does not work for partnerships or sole traders.
This will definitely work for a new policy, but be careful cancelling existing personal cover, you were obviously younger when you took that out, so take care to compare costs before taking any action.
These policies are called “relevant life” policies.
So contact me and ask about relevant life policies.